Kevin Edwards, PCM
SVP, Head of Marketing and Communications

As a senior communications and marketing leader in the professional services industry, Kevin brings his passion for developing and executing growth strategies to his role as GSX’s Senior Vice President and Head of Marketing and Communications. His focus at GSX encompasses a comprehensive suite of responsibilities—from executing integrated communications plans through multi-channel platforms to internal and external communications, collaborating with the C-suite on business strategy, championing (re)branding initiatives while maintaining brand integrity, community and media relations, managing crisis communications, and incorporating change management best practices. Being adept at working with small and mid-size for-profit and nonprofit organizations, managing budgets, and implementing startup communication strategies to foster continuity of care for clients, the CEO selected Kevin to build the brand identity and marketing communications strategies for a startup nonprofit client within his first year at GSX.

Kevin has dedicated nearly two decades to the professional services industry, spanning a broad spectrum of markets including workforce development, architecture, engineering, construction, critical infrastructure, sustainable agriculture, and consulting for private sector organizations, non-profits, and government agencies. Prior to joining GSX, Kevin led numerous strategic initiatives that generated over $150 million in domestic and international sales where his experience in business development, strengthening brand postures, and executing marketing and communications strategies proved pivotal to revitalizing struggling businesses, developing new consulting business offerings, and overseeing successful branding initiatives.

Throughout his career, Kevin has been very active among industry associations, conferences, and committees including the Society for Marketing Professional Services (SMPS), American Marketing Association (AMA), International Association of Museum Facility Administrators (IAMFA), International Facilities Management Association (IFMA), Building Owners and Managers Association International (BOMA) and Washington Building Congress (WBC).

Kevin holds a bachelor’s degree in business administration (B.S.B.A.) from Duquesne University and an executive education certificate in corporate communications from Cornell University. He achieved his Professional Certified Marketer (PCM®) credential from the American Marketing Association and the Credentialing Specialist certificate from the Institute for Credentialing Excellence (I.C.E.). He is also certified in speechwriting by the Leadership Institute.

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